Print campaign is one of the inbound marketing techniques which is capable of conveying the message directly to the audience. Print campaigns provide the unexpected sales margin compared to other techniques. Implementing a print campaign is not the final step, measuring the returns acquired by the campaign is more important.
These are few recommended techniques which provide support for measuring the ROI. Any campaign procedure should be measured to identify the return margin and that will help to improve the weak areas. Print campaigns ROI can be measured with the help of these below mentioned techniques.
Track the Website Visits
Every print media will be included with click-to-action and address for the user’s comfort and make them visit the website. Tracking the website visit after the campaign was implemented, that allows to track the visitor’s margin.
Print campaigns use specific web addresses to make better communication with the audience. Companies can use the Google URL builder to customize the URL and ensure the unique address for every individual campaign. Make use of short and simple URL’s that make the user respond accurately.
Every print campaign is concerned about the specified product benefits and services. A unique web address will make the audience use the call-to-action method to get clarification about the service or product mentioned in the campaign. Track the visitors list to figure out estimating the best visit timings and success margin of the audience.
Make use of QR codes that allow the user to scan the code to know more about the product. These QR codes reduce the readability and increase the response time. Smartphones are all over the world and they are being so supportive to scan and let the audience know about the product provided by the company. This procedure can measure the ROI and simultaneously can be the part of the growth.
Unique Email Address
An email can replace the web address for the audience to know clearly about the product or services directly from the company. Email responses can illustrate clearly the returns of investment. This procedure is far better than the website tracking. Print campaigns must contain a mail address that enables the active audience to respond.
Every print campaign should have a unique email address and that email should be easy for the audience to remember and type. Print material offers a chance to demonstrate the audience about the product and the services provided by the company. These materials are capable of making the audience use the mail address.
Using a unique email address will drive the audience to initiate the conversations. Email should start with provided service and be continuing with the company name. Suggested to use email@example.com, this email is an example that will make the audience remember and use at point of situations.
Unique Phone Number
Print materials must be included with all contact information details that should give comfort to the audience to get clarified about the product details and information. Website and mail address are successful measures to identify the ROI, but the phone number will clearly demonstrate the success margin.
Make use of a unique phone number for every campaign. A phone number is enough to get in touch with the company executives and will get all the required information. Phone service will allow the audience to contact you in any situation.
Choosing the Best Way
These are few suggestions that will help in measuring the ROI obtained by the print campaign. All these functions work for the B2B service. Each function is effective and works at their best. Print campaign is the best way to contact the audience and be able to convey the message to the audience directly.