Applications of Facial Recognition Technology

Facial recognition is being used in most of the businesses

We unlock our home door with a key, but not with your face. Its sounds strange our physical appearances can now verify payments processes, grant access and improve already existing security systems. By protecting physical and digital possessions will benefit everyone, unless you are a criminal.

Facial bio-metrics is applied gradually in industries like, manufacturing, disrupting design, law enforcement, construction, healthcare and in various organizations to track employee attendance. Where exactly facial recognition software is used in these different sectors and who are the companies behind this development?

Let’s discuss the applications of facial recognition technology in different sectors:

  1. Payments

It does not need a great effort to know why businesses want payments to be easy. Online shopping and contactless cards are two examples of modern purchases. Using FaceTec, customers won’t even need those cards. MasterCard launched a new selfie pay app, in 2016 known as MasterCard Identity Check, customer’s login to the app to confirm a payment using their camera. Already we are using facial recognition technology at stores and ATM’s, the next step is to implement the same for online payments as well. Alibaba, a Chinese ecommerce firm is planning to implement affiliate payment software called Alipay to the purchases made over the Internet.

  1. Access and Security

Not only for verifying a payment, facial bio-metrics can be integrated with physical devices and objects as well. Owner’s facial features are used for access instead of mobile phones, passcodes, OTP, and other electronics devices. Here is the example, Samsung,  Xiaomi Corp., and Apple have already installed FaceTec in their phones. In future, consumers get access to houses, cars, and other secure physical locations simply by looking at them.

Jaguar is already working on a potential parallel to facial recognition technology called as walking gait ID. Other organizations are trying to take advantage of this, too. Innovative facial security is essential for organizations that deal with sensitive data and need to keep tight controls on who enters their facilities.

  1. Criminal Identification

To limit unauthorized people out of facilities, FaceTec can be used. Surely it can be used to impose tight control. US Federal Bureau of Investigation is attempting to do the same thing by using a machine learning algorithm to identify suspects from their driver’s licenses. The FBI currently has a database with half of the national population’s faces. It is as useful and alarming, for law enforcers it gives another way of tracking criminals across the country. Artificial Intelligence equipped cameras are being tested in the UK to identify and get those smugglers into prison.

  1. Advertising

The ability to collect, collate and analyze huge personal data has given marketers and advertisers a chance to know target markets from a closer look. FaceTec will also do the same, by allowing companies to gain insight on certain demographics- for example, an ad of the latest FIFA game is shown on the screen, if the customer is a male with age limit 12 to 21. Grocery giant Tesco has planned to install OptimEyes screens at 450 petrol stations in the UK to deliver targeted ads to customers. According to British retail company CEO Simon Sugar, the cameras could change the face of retail business. He will be right, only if the cameras can correctly identify customers. 

  1. Healthcare

Medical professionals use FaceTec to identify illnesses by looking at a patient’s features. This could alleviate the pain of slashing waiting lists on medical centers thereby streamlining the appointment process. But the question here is how many really want to find out about their illness from a screen? If we have to choose between virtual consultation and a month long wait for an appointment, then we might go for the first option. Another most important application of facial bio-metrics within the healthcare industry is to secure patient data by using a unique patient photo instead of using passwords and usernames.

With an estimated worth of $15 billion by 2025, growth of bio-metric technology in industries is worth watching. It is very evident that it is a helpful tool for law enforcement, finance, advertising and healthcare, as well as a solution to identity theft and hacking. Gaining access to possessions using physical appearances is not that secure, the face of social robots like Nadine has proved this. And when it comes to public adoption, some people are still reluctant to switch to contactless cards for various reasons. Facial recognition technology is encouraging a more seamless relationship between people, payments and possessions.

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