Vehicle wrapping is an effective way for a brand campaign or creating a brand opportunity. Vehicle wrap design is totally based on the concept. Be sure with the fundamentals to design the efficient and effective design. A good vehicle wrap is simple and also readable. A wrap design on vehicles is an endorsement technique to create brand awareness.
The Failures of Wrap Designs:
The ultimate aim of wrap designs is to convey the concept and improvise the brand awareness. Lack of these factors reflects design failure. Designing a master wrap is an easy task but implementing the wrap in a right channel is more important. Letter artists and billboard painters perform as per prior conditions. They might be good at designing but their lack of education is one of the aspects of unsuccessful designs.
Designing a wrap for vehicles is not complex, it doesn’t need too much effort as a prototype designer includes while designing an automobile prototype. A prototype design should consider many aspects, but a wrap design has few specified factors that will convey the concept directly to the audience and also create brand awareness. These mentioned factors should be considered while designing a wrap.
Factor 1: Brand is Identity
The small businesses and non- recognized companies using vehicle wrap will lead to a failure. A company brand identity has a major role to achieve and utilize wrap design marketing. High profiled brands will have a massive impact with the vehicle wrap designs.
Creating a wrap designing for existing state companies won’t make any difference. It’s been a waste of money and time for these existing companies. In case any existing company has approached a sign maker for a wrap, that’s really gonna be a bad idea and will not reflect on any brand improvements.
Factor 2: Avoid Photo Usage
Wraps without a photo will have a right outcome rather than with a photo. Remember photos are not a brand identity. These photo included wraps will fail to connect with the brand name and may connect with the company functionality, but this is not an ultimate aim of vehicle wraps.
If a food truck has a photo on it then it is easy to find the functionality but within the minute period of time, it is very hard to identify the brand. Photo on wraps will clearly dominate the message. High profiled companies have the advantage to include a photo on the wrap design. They have a great brand identity then a message is not a matter and this is not advisable.
Factor 3: Keep it Short
An efficient wrap should consist of a brand identity, tagline, and contact information like phone number or a web address. Compare these wraps with billboard advertisements, they have a similar guideline to follow while designing. Keep it short and convey the message.
Factor 4: Let the Design Speak
A wrap market is totally against the visual noise. It should be like a visual tailor cut that should convey the concept. Wrap designs with a noisy background, photos and glows will easily find their way out of the market. The wrap design should be effective and also must create an impact after the first glance at the design.
Factor 5: Effective and Simple
The wrap design is so hard to understand or takes time to convey the message. It is a clear statement of failure. A wrap design should be message communicative within a limited time period the concept should be conveyed to the audience. Long distance readability should also be a concerned point while wrap designing.
Vehicle wrap designs are an effective medium for advertisements. This wrap might not be advisable for small resources, high profiled companies will have a great advantage to drag customers. These mentioned factors will help to create an effective wrap design.