SEO Plugins in E-Commerce

1.       Yoast SEO

Yoast SEO is one of the most widely used plugin in WordPress and it is a powerful tool that can help you make your site as search engine friendly as possible. Yoast SEO can be installed on any self hosted WordPress site. You have the option to buy premium Yoast SEO extensions for some extra functionality.

Useful Features of Yoast SEO
  • Redirection Manager – Automatically adjusts redirection links due to ongoing changes in website.
  • Context Detection – Helps business owner to identify context suitable for the business – enabling correct keywords.
  • Internal links suggestion – Automatic suggestions as content is being written.
  • Social media previews – Preview ability for most social media channels without posting the content.
  • Orphaned content – Detect and highlight orphan content.
  • Alerts – Automatic alerts about highest ranking page updating.
Advantages of Yoast SEO
  • Yoast is fully compatible with WordPress themes.
  • Yoast SEO with many built-in tools and features.
  • It is favorite tool for millions of users.
  • It works on latest version of PHP and WordPress (4.9 or higher)
  • This plugin avoids duplicate content
  • Multilingual support. (45 languages)
  • It works on different platforms like Magneto 2, Neos CMS,Typo3.
Disadvantages of Yoast SEO
  • It doesn’t work on Drupal.
  • Yoast SEO relies on JavaScript which runs in the browser. Can cause problems occasionally.
2.       Mailchimp

Mailchimp is Web based email service, it helps to design email newsletter and share them on a social network. It integrates with service which already used, and tracks the results.

Useful features of Mailchimp
  • Well-designed email templates.
  • Social media sharing of email campaigns.
  • Email delivery by different time zones.
  • Support for customer segmentation.
  • Support for product recommendation for customers.
Advantages of Mailchimp
  • It Works on latest version of PHP and WordPress (4.9 or higher)
  • Multilingual support (15 languages)
  • Nearly one million users used this plugin.
  • It integrates with WooCommerce, shoppify.
Disadvantages of Mailchimp
  • Relatively costly subscription Plans
3.       Optimizely

Optimizely Plugin is used to convert your website visitors into customers and earn more revenue.

Useful features of Optimizely
  • Personalization of web pages.
  • A/B testing.
  • Multi-variate Testing.
Advantages of Optimizely
  • It works on Joomla
  • It Works on WordPress(3.0)
  • It saves a lot of time.
Disadvantages of Optimizely
  • It doesn’t work on WordPress latest version
4.       HubSpot

HubSpot is an inbound marketing plugin that helps companies attract visitors, convert leads, and close to the customers.

Features of HubSpot
  • Contacts management.
  • Content marketing.
  • Form builder.
  • Landing pages.
  • Email automation.
  • Marketing Workflows.

Advantages of HubSpot

  • It works on latest version of PHP and WordPress (4.9 or higher)
  • Nearly 80,000 users used this plugin
  • It is the most effective plugin to maintain inbound marketing.
  • It integrates with Shopiffy, Zapier.
  • It supports Marketing, sales and CRM

Disadvantages of HubSpot

  • It doesn’t work on Joomla platform
  • All features of HubSpot are not available on mobile
  • It is not suitable for outbound marketing.
  • It doesn’t support multilingual, multi currency management
5.       Beeketing

Beeketing is a complete marketing solution for WooCommerce online stores of all shapes and sizes.

Special features of Beekeeting
  • Sales Notifications – about real orders to give confidence to prospects
  • Social Proofs – Embedded Popups to show number of people that have viewed, added product to cart.
Advantages of Beeketing
  • It Works on Shoppify and WooCommerce  Platform
  • It Works on Latest Version of PHP and WordPress(4.9 or higher)
  • It Supports Up sell and Cross-sell
Disadvantages of Beeketing
  • It Doesn’t Support Joomla
  • Some Modules Price in Beeketing is very high.
6.       Sumo

Sumo is the most powerful plugin to grow your email list, increase conversions, and generate more sales for online businesses.

Useful Features of Sumo
  • High conversion opt-in forms to collect email lists.
  • Scheduling emails to subscribers.
  • Abandoned cart email integrations.
Advantages of Sumo
  • It is low price, ease of use.
  • It works on latest version of PHP and WordPress (4.9 or higher)
  • It works on WooCommerce, Campaign Monitor,Opsgenie Platform
Disadvantages of Sumo
  • It doesn’t Work on Joomla Plugin.
7.       VWO

VWO Plugin helps you conduct visitor research, build an optimization roadmap, and run continuous experimentation.

Features of VWO
  • A/B testing
  • Multivariate testing
  • Visual campaigns building.
  • Visitor behavior visualization
Advantages of VWO
  • It Works on Click Tale,SEOshop ecommerce platform
  • It doesn’t require coding
  • It is good for small and medium business.
Disadvantages of VWO
  • It doesn’t Work  on latest version of WordPress
  • It is expensive
  • It requires lot of management time.
8.       SmartLook

You can install the SmartLook in your website and start tracking the visitors and see what they are doing on the website, how long they spend on the website, where they click, which pages they browse, what contents they see.

Features of SmartLook
  • Visitor tracking, record keeping.
  • In-Context records.
  • Click heat maps.
Advantages of SmartLook
  • It gives qualitative analytics for websites and mobile apps.
  • It integrates with WordPress and shopiffy, joomla
  • Easy to use.
Disadvantages of SmartLook
  • Limited Configure setup
  • The free version is very limited and very expensive for small businesses.


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