Page optimisation is a technique used to assign the priorities to the individual web pages. On-page SEO is an optimisation technique that includes both content and HTML source code. This technique is used to rank the pages and provide the relevant traffic to the website.
An ideal page should be successful in gathering leads and must increase the sales. There are few specific aspects that are helpful to identify the best page to optimise and also illustrates the unrecognised mid-funnel pages that improve prospects.
- Home page
Homepage is the starting point for customer travel and it is one of the significant elements that drives traffic towards the web page. Apply the numerous tests on the web page and make use of data to represent the page more naturally that should ensure the user to complete the desired action with comfort.
Every user will have a specific reason and different objectives that make the user achieve the objective with ease. The purpose of visit may relate with products or reading blogs and also to check out the contact us may be the cause behind the visit.
If these functionalities are displayed individually, then traffic and leads also get divided, it becomes more difficulty to test the data. Many stakeholders are related to a homepage that creates more difficult to segment the functionalities. It will create an impact on links connected to the homepage.
- Shopping cart
Initiate with the cart, it will establish the direct connection to the bottom funnel conversion. There are a few specific problems that bring more difficulties to perform this action. These are illustrated clearly in below given points:
- Rely on the development
Starting with a cart that needs design and integration period more than a homepage and a landing page is required. Testing is required and the development team needs to work more to make possibilities to drag audience satisfaction.
- Low volume traffic pages
Mentioned low volume pages, these pages are part of the homepage and visitor will come across these pages and will make a wrong anticipation even on high volume pages. This is considered as a drop-off for the website.
- Massive redesign
Small changes will generate minute changes that do not affect the traffic growth. Improve the functional changes and work on the validation process. Minor is always minor, they can create the impact within. Try to create more changes and spend more time on development.
- The product page
The product page is the work result of all the three aspects mentioned. It is suggested to go through the product pages that should be successful in achieving all the described elements.
- Closer to converting action:
In the case of a sales product, the product page is a final step of action. “Add to cart “ is a micro conversion. It will create a conversion action at a particular point.
- Decent amount of traffic:
Product pages won’t have effective traffic as much as a home page and the landing pages contain. Add-to-cart has more traffic stats than product pages. Measuring the traffic on the cart page analyses the amount of interest on the product.
Optimising the product page needs answers to the specific questions that make the customer clear about the page and move towards the product to buy. Mention details like product image, rating, price, modifications, and testimonials. These help the visitor to make a clear insight into the product and its advantages.