Prospects, Leads and Customers engagement into businesses process is important to get traction, business growth for any business. Multiple methods, approaches are possible to enable this engagement like marketing techniques, pre-sales techniques etc., There are certain specific functionalities when implemented in an E-Commerce Business – it is proved that the customer engagement will increase. When chosen carefully and applied to specific businesses, these functionalities are proved to result in Business Growth.
This article, lists and discusses advantages, disadvantages of these specific functionalities.
- Physical products
Physical products are merchandise, apparel and other physical goods sell and ship to customers. Physical products when used by customers will provide physical touch, feel with customer. Physical products can produce strong customer experience.
Advantages of Product Pages
- Products when searchable, sortable will be convenient to the prospects.
- Using pages give demonstration videos to the customers.
- Display Product details, discounts and price.
- Display product variations with different colors, sizes.
Disadvantages of product pages
- If Product Pages are Static Pages with out dynamism, it may not entice prospects.
- Digital Downloads
A digital product is intangible asset that can be sold and distributed repeatedly. These Products are in the form of PDF’s, templates and Plugins.
Advantages of digital downloads
- Fast delivery is possible
- Digital downloads can be secured and delivered in a controlled manner.
- Same file will be used for multiple instances of delivery.
- It saves time and storage.
- Selling digital download is relatively easy.
Disadvantages of digital downloads
- Download links can’t be shared because they are only valid for few seconds.
- It is not possible directly link to your digital products.
An e-book is an electronic version of a traditional print book that can be read by using a pc or mobile. Based on the type of business, if certain e-books can be offered, better prospect, customer engagement can be achieved.
Advantages of E-books selling
- Save money with e-books.
- Instant gratification.
- Transportation convenience.
- Sync with customer’s reading place.
- E-book is searchable.
- E-book fonts can be customized.
Disadvantages of E-books selling
- It is Compatible with Adobe readers(PDF)
- Event registration
Conducting periodical events, encouraging prospects, leads to attend the events will improve engagement. Events can be online events and can be conducted without much difficulty.
- Sell multiple products with multiple prices
- Securely collect payments
- Offer coupon codes
- Send emails/notification for upcoming events.
- It allows customer download the products, who can register.
- This will attract quality but limited number of registrations.
- Online giving-donations
Every business can easily identify certain add-on valuables that can be donated to prospects, Leads. For example, Google giving free internet search facility managed to engage with huge volume of prospects. Such online giving’s, donations will result in successful engagements.
- Collect donation from anywhere.
- Increase visibility and awareness.
- Cost effective.
- In-line with Corporate Social Responsibility goals of the business.
- The funds being redirected.
- Some Peoples don’t trust charity.
- Memberships / Subscriptions
- Good customer relationships
- Good vendor relationships
- Potential for untapped markets
- Bigger budget for customer procurement
- Risk in cancel the subscription
- Once you subscription, it always send email.
- Recurring payments
- Paperless billing is environment friendly
- You save time
- Due dates are more convenient
- Sometimes Server are not worked properly
- Account information stays on a file
- Content Restriction
- Gives the Right information about the product
- It is used in SEO
- It doesn’t to allow access the illegal activities
- Once enter the information, you can’t edit the information.
- Unlimited Coupons
- Attract more customers
- It is effective way to introduce new brands
- Cleanout old stock
- Save money
- It complicates business dealings
- Unsustainable strategy
- Shipping & Package Tracking
- Fast transportation at low cost
- Track your shipping
- You can reship the product.
- It transport only on some zones
- Based on package it increases the cost of shipping.
- Track inventory
- It sends notifications ,when product on low stock
- Forecasting and planning.
- Min/Max cart quantities
- Add the products as you want
- If the customer chooses a low quantity, it cannot be added
- Secure customer portal
- It restore customer’s order history, shipping address and billing information
- It securely store the customer’s account information.
- Order notification emails
- It sends order detail and tracking information to the customer
- Buy now links
- You share a link from anywhere
- Customers easily access and buy the product
- 100+ built-in payment gateways
- It give the various option to the customer in payment
- Some time pa
- Customer Reviews
- Improved customer confidence and trust
- Search results of the products increased
- A lack of negative reviews impact on your business