Marketing is not an easy concept. New ways to target an audience are increasing day by day. Monitoring a full campaign is not enough. We need to monitor the marketing landscape also.
Many companies have marketing problems that interfere with tracking the campaigns. Luckily, we have campaign management softwares to avoid these common issues.
We will discuss what problems marketers generally face when managing their campaigns and how campaign management software can be used to address concerns.
- Generating Traffic and Leads is the Biggest Challenge
Marketers can increase customer satisfaction by addressing the biggest challenges and problems being faced by customers through their campaigns, that is why they ask respondents in campaigns to tell us what those challenges were.
What is the biggest challenge while managing a marketing campaign?
For 41% of the marketers, the biggest problem is generating traffic and leads. Successful marketing depends on the audience, who actually see the marketing campaign which will come from qualified leads and the traffic they generate.
How can Campaign Management Software Help?
It provides us with a deep analysis from our current and previous campaigns, in order to discover what will work and what does not work to create traffic from the target audience.
Campaign optimization tools will let us test, evaluate marketing campaign materials and goals (such as keywords ads, and targeting choices), so that we can fine tune them. In this way, we can put messages in front of many people and know more about what messages spoke to a particular audience.
- Data and Analytics Can Be Hard to Find
The second biggest challenge for marketers is to find data and analytics. When we asked them to pick their top recurring campaign management as well as when we asked respondents what their biggest campaign management challenge was, finding data was the problem.
What are the top recurring challenges when managing a marketing campaign?
This issue came up when we asked respondents about recurring challenges they face when managing marketing campaigns. Responses included “how to analyze data from previous campaigns” when we have too much data to go through.
Thus, for marketers, the problem was not just finding the data but also interpreting it. In this, another area in which campaign management software excels.
How can campaign management software help?
One of the primary functions of campaign management software is to facilitate data mining tools which will enable us to get insights from previous campaigns.
These tools take huge data and analyze for predicting customer and prospect behavior, give scores to our contacts, to better understand the probability of various people responding to various types of campaigns
Next, customer segmentation tools segregate the consumer base into relevant target groups to send specific optimized content.
- Marketers Need to Track the Impact and ROI of Campaigns
Another problem is the ability to trace the impact of their campaigns, marketers are facing these days. If we address this we can also know return on investment (ROI) for those campaigns.
ROI is linked with operating budgets. Tracing ROI is a difficult task. We asked respondents to gauge the % of ROI for different types of marketing campaigns, and received a breakdown of answers that indicated how ROI can vary notably both within and between different campaign types.
Though it’s difficult to draw conclusions, the key lesson is that it is essential for marketers to know what kind of ROI they are receiving from each type of campaign they’re managing.
How can campaign management software help?
The same data mining tools are used to analyze present and past campaigns to clearly see what ROI is for each campaign type we launch. With this information, we use the campaign optimization tools to fine-tune both our content and the targeting of that content so that we are not just optimizing campaign materials, but also their ultimate ROI.
Conclusions and Next Steps
When attempting to manage multiple campaigns across the variety of channels, lot of marketing problems arise. Those problems come in variety of forms, and needs variety of solutions. Software can automate certain tasks and taking off the burden on overworked marketing team. Campaign management software ensures that campaigns run smoothly and optimally, with maximum possible ROI.