The Ad Grid is the methodology used to build traffic through organized structure of Ad campaigns. The Ad grid has more success rate in the market. Ad Grid campaigns are the most systematic and organized form of traffic improvising strategies. This strategy has 7 specified steps for building traffic.
Fear of One-Hit wonder campaigns
One-Hit wonder campaigns are a traditional process. This strategy is non-organized, marketers go out with the Ad that can target 1 or 2 different audiences only. The marketers contain a specified count of variation. Sometimes this may not reach the target audience that is a clear sign of failure.
One-off campaigns are not scalable and work for a shorter period of time in the market with low-quality scores. This campaign process doesn’t reflect the customer journey and it failed to specify the message with the specified audience.
The Ad Grid Process
The Ad Grid will provide a solid base for marketing strategy. While creating an Ad grid focus on the “offer”. Gathering the customers into one funnel will provide a better understanding of the target audience. Initiate the Ad Grid campaigns to improve the traffic.
Step:1 Determine the Target Audience
Identify the target audience that should show interest in the message. Business profiles are bigger than interested profiles. It’s not necessary to have a unique profile for the entire business and business avatars are more extensive than the particularly interesting profiles. It is necessary to create a specified profile for each advertisement.
Step:2 Identify the Hooks
Hook acts as a connectivity of the audience with the offer. If the offer lacks a hook then it won’t display the fruitful result. The marketer must demonstrate the values and benefits of the offer to sell it. There are different ways to hook the message with the audience.
Think of before and after consequences, if a customer accepts this offer. What will they HAVE before and also after? This is one of the important Hook with customers.
Identify the FEEL of the customer after the offer takes up, what will they be smarter or confident? Will customers FEEL better or pain-free?
Average day, in which bases does the average day have improvement in time-to-time? What boring task will it improve?
Status, this hook defines the customer status after the offer is accepted and also what way it elevates his status.
- Using reports or case study, it creates social proof that will demonstrate proof or result that was experienced by the customer.
- Spend 10 minutes examining the social marketing strategy that will increase the followers and increase more traffic.
- Many people prefer to self-analyze, they prefer to watch their stand. A 10 minutes social media examination will provide a ”grade” hook.
- A lead magnet is not just a process examination, but all maintaining a track of social media progress. It is used as an internal document.
- Competition hook, this hook is to rank the competition and see the social media strategy to mound against.
- A hook is used to align with social media strategy and business goals. Working on multiple hooks will provide error experiences. People won’t respond until the marketer tries a hook.
Step:3 Write a copy
This stage will create a balanced market to match with a message. Mention specific ad copy of each block on the grid that will make the marketer write copy to both target audience and hook. This stage speaks about using a particular hook. Based on the platform length and type of copy varies. Decide the hook that will be applied to a specified avatar. Run a full-fledged campaign using multiple numbers of copy.
Step: 4 targets audience research
Put the campaign in front of a right audience, then it won’t disappoint or fail. Target audience research will use the best platform and search should be executed on each target audience separately.
If the Ad is about the social media and the target audience should be social media, interested customers. The marketer must look after the individual profile, not as a group profile. Profile research is a target that is assigned for campaigns.
Step:5 Create Or Outsource Ad Creatives
Videos, pictures, graphics, and etc are Ad creatives for the campaign. Based on traffic platforms use the creative ad, on the ad runs on. Videos for Youtube and images for Pinterest are examples of the creative campaign. A marketer must use an individual creative for each hook. Use the images that should convey the message to the audience.
Step: 6 Compile the Results
If the research is completed on profiles, hooks, creatives and written copy then it is the right time to launch the campaign. Identify the success measures for the campaign: ROI, Cost per acquisition, Cost per lead and Cost per click that depends on the business.
Step: 7 Scale
Ad grid will help to scale, Ad Grid declares the best hooks and profiles. Profiles respond and hooks convert and also the intersection of two. A marketer will have an insight of the data and also have an idea to measure the data.
Measure the best profile for the campaign. Reach the profile on various platforms with hook response. A marketer can know about the failed hook. The Ad Grid is helpful to scale in 2 ways.
Once the success has achieved on a platform will make the marketer to increase the budget. Invest the budget on other possible platforms to achieve more possibilities. Creating new and higher Ads sets on Facebook will create more interest.
The Ad Grid breaks the existing campaign process and defines the steps and also assigns the responsibilities. This process should be followed by the marketer and with their team.
Putting it All Together
The Ad Grid helps to create an ad that could target the audience and this will also increase the success rate more than expected. Creating less trial and error but obtaining more results through investing more money in particular campaigns and platforms.